Custom Umbrella for Maserati

Last Updated: May 7, 2025

Maserati is an Italian luxury car manufacturer known for producing high-performance vehicles with elegant design and premium craftsmanship. In Australia, Maserati caters to a niche market of business professionals, car enthusiasts, and VIP clientele who expect every part of the brand experience to be refined, including event details. Every aspect of their brand experience—whether behind the wheel or at an event—is expected to reflect the same level of sophistication and attention to detail as their vehicles.

The Challenge

When planning a series of exclusive showroom launches and track day events in Melbourne and Sydney, Maserati Australia sought a branded item that would complement the brand’s premium image. Their team wanted something understated yet refined, offering their guests practical use and long-term value. The item needed to be not only a typical merchandise, but also an extension of the Maserati brand experience.

Our Solution

We proposed our custom big executive umbrellas in a deep navy finish—a sleek, durable option that balances function and style. They ordered 100 umbrellas that were custom branded with Maserati’s logo on the canopy, handle, and umbrella cover for a cohesive, high-end look. We worked closely with their marketing team to finalise the artwork, delivering digital mock-ups within 24 hours for internal approval. With a tight deadline, our production schedule was adjusted to prioritise the order, ensuring the stock arrived well ahead of its first Melbourne event.

The Outcome

The umbrellas made an immediate impact. During events, staff used them to escort guests from valet drop-off points to venue entrances. At the end of each function, guests were presented with a neatly packaged umbrella to take home. Attendees praised the product's quality, and several guests brought their custom umbrellas to other Maserati events.

If you're planning a premium event, please tell us how we can help you create a lasting impression. Contact us today!